Cifo Home & Garden at Myplant & Garden: Sponsor of the Latest Garden Retail Trends
Cifo Home & Garden is taking center stage at Myplant & Garden, participating in the Garden Center New Trend section…
Cifo Home & Garden is taking center stage at Myplant & Garden, participating in the Garden Center New Trend section as the exclusive sponsor in the plant nutrition sector.
This strategic presence confirms Cifo’s role as a trusted partner for Italian garden centers, not only for the quality of its products but also for its ability to support points of sale in evolving their spaces, communication and sell-out performance.
Garden Center New Trend is a unique area, integrated with the conference zone, a bar and interactive discussion spaces: a vibrant environment designed to stimulate dialogue, vision and inspiration. Inside, eight mini-stands showcase the trends that have shaped the sector from 2016 to 2025, highlighting the companies that have played a key role. A project that combines memory and future, perfectly aligned with Cifo’s more than 60-year history.
Four Exhibition Points to Showcase Cifo’s Value at the Point of Sale
Within the trend area, Cifo Home & Garden is present with four display points, each designed to clearly and concretely communicate the services the company offers to garden centers.
1. The Cifo Shelf: How to Enhance Retail Space
A space that recreates 1 and 2 linear meters of shelving, set up according to Cifo’s guidelines. With the support of the Green Advisors, visitors are shown how to correctly display products to improve visibility, ease of choice and stock rotation, transforming the shelf into an effective sales tool. On this occasion, the new floor-standing displays will also be presented.
2. Social Media Activities and Digital Content
An area dedicated to communication, featuring screens that showcase social media videos and digital content, including materials created in collaboration with customers. This space highlights Cifo’s daily commitment to digital communication: videos filmed in garden centers with Green Advisors, promotional spots shared by garden centers and amplified through Cifo’s channels to increase visibility, foot traffic and brand trust.
3. Cifo Green Days and the Cifo Tour
Cifo works to energize the point of sale also through the direct presence of its technicians, by organizing the Cifo Green Days and the Cifo Tour, concrete examples of how the company supports sell-out through in-store activities. The former are dedicated days during which Cifo specialists are present in garden centers with customized areas, offering free, direct advice to the public. The Cifo Tour, on the other hand, is a program of educational workshops focused on plant care, led by Green Advisors and addressed to customers and visitors, covering a wide range of gardening-related topics.
4. Sustainability and the Bio Natura Range
A space dedicated to sustainability, featuring a display focused on the Bio Natura range: products based on natural ingredients, organic solutions and packaging made with sustainable materials and packaging solutions. A clear message for consumers and a positioning opportunity for garden centers.
Digital and Retail: how communication drives sell-out
Cifo’s participation at Myplant & Garden is further highlighted by a sponsored talk on 18 February, from 3:30 to 4:30 PMin the Garden Center New Trend Conference Area. The talk will feature Sebastiano Guarisco, Vivai Le Georgiche, an influencer actively collaborating with Cifo. Sebastiano will discuss: “Cifo: How Digital Communication Can Directly Impact Product Sell-Out.” Drawing on his hands-on experience, he will explain how authentic content, tutorials, storytelling, and community engagement can strengthen product choice at the point of sale, creating an effective bridge between digital and retail.
A partner, not just a supplier
With this presence at Myplant & Garden, Cifo Home & Garden reinforces its approach: not just nutrition and fertilization, but also services, expertise, tools and communication alongside its clients. Because today, value is built together: on the shelves, online and in the daily relationship with those who choose to grow greenery.
